Canon: Printers In Concert
We needed to make a splash for Canon imageCLASS office printers in a space dominated by larger competitors. So we created the ultimate printer test. On stage, in front of a live audience, we replaced an orchestra’s music stands with printers, timed to deliver sheet music in real time to each musician as they performed Beethoven’s 7th symphony.
One Show 2017: Shortlist, Online Films & Video
The :30 served as more of a traditional commercial, used predominantly as pre-roll and paid social.
:15 teaser used as pre-roll.
Here’s the :90 as seen by regular folks on social. Similar to the case study but a little different.
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