Kelley Blue Book: Seriously Tested
Since 1926, Kelley Blue Book has been a well-respected vehicle price guide. The problem is, that’s all the brand is known for, even though pricing is only a tiny fraction of what KBB.com offers today. So, as the first new agency to launch a campaign for KBB in two decades, we began by educating truck buyers about the reviews they’ll find on KBB. Reviews based on really serious testing.
This was a rare case when :15 cut-downs were as good if not better than the :30s.
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