Dustin Glick // Creative Director

So many brands are struggling with AI right now, because people want the functionality it provides, but don’t like the idea of thinking robots that could come to life and kill us all or at least take our jobs/jarbs. Humanizing AI is particularly important for LG, since we incorporate it into an astounding array of products, from TVs to refrigerators. Fortunately this gave us the opportunity to work with some incredibly brilliant nerds who helped bridge the gap between AI & data, and music & emotion.